VAIO® Build The World’s First[1] Contoured Carbon Fiber Laptop

Japan’s VAIO, a leader in innovative technology, unleashes the 1^st 3-D molded,

carbon fiber laptop in the world

The new VAIO® Z has a lighter yet durable design engineered with VAIO® TruePerformance to make

mobile computing effortless.

UAE – 8 April, 2021: Accelerating innovation through design and technology, VAIO is the first company in the world to successfully mass produce a 3-D molded, carbon fiber laptop with the Uni-direction carbon fiber, and it is now available in the UAE.

Using technology only previously available to the car racing industry, molded carbon fiber makes the new VAIO®Z lighter at just under 1kg^.  Moreover, with all around carbon fiber protection, the VAIO®Z offers exceptional toughness, and its turbo charged with unprecedented speed.  In fact, the new VAIO®Z features the same powerful processing speed previously only found in the PCs of the most demanding fields.

Although previously gaining popularity, mobile computing has never been more essential.  With more professionals and students having to work and collaborate remotely these days, their mobile computing needs have increased.

Of course, there are inherent risks with mobility as seen with mobile phone usage, for example.  Everyone is well acquainted with the challenge of keeping mobile devices from getting damaged and now, more so with laptops.  Both have become indispensable investments that make work, learning and connecting socially possible. So, when they are damaged, it can disrupt users’ needs.

The new VAIO®Z was designed for today’s mobile computing needs. The VAIO®Z’s lighter yet more durable design makes mobility less cumbersome, more practical and safer for work and learning needs.

No more having to carry a heavy laptop from place to place or even room to room. No more worrying that this valued work partner and learning tool will get damaged, and no more worrying about securing your privacy.

The VAIO®Z offers incredible power through 11th Gen Intel® Core™ H series processors and new Intel® integrated graphics on its 14-inch, high-def 4k LCD panel.

Additional features include crystal clear sound with Dolby Audio speakers. No more struggling to hear teammates or teachers on video conferencing calls.

Camera shutter and mic mute shortcuts for privacy, 180-degree open/close screen for easy collaboration and increased battery life to keep you connected for hours.

Plus, the VAIO®Z will get to know you. It is VAIO® User Sensing engineering combines human sensing technology and biometrics to make the VAIO®Z a truly personal experience. The VAIO®Z uses face authentication to log you in when you are seated before it, and it keeps you logged as long as you are seated in front of it. No more having to remember your password or worrying someone will use it. When you are away, it locks automatically to secure your privacy. 

Kaoru Hayashi, Director, Vice President and Head of PC Business at VAIO Corporation proudly states, “It is with great pleasure that we introduce VAIO®Z to the world. With over a decade of relentless carbon fiber research, VAIO has succeeded in creating and mass producing the world's first 3D molded full carbon chassis for laptop PCs. 

VAIO has developed a unique process of working with carbon fiber to achieve beautifully contoured lines and the flexible molding of carbon fiber that was previously difficult to mass produce.  The achievement of harnessing carbon fiber's full potential of lightness and durability is both revolutionary and evolutionary as we continue looking ahead. With this evolution, the new VAIO®Z offers exceptional performance, lightness, endurance, now with true ruggedness, and without compromise, all converging into one elegant design. With VAIO®Z as our flagship model, we hope it is the start of VAIO®’s future array of laptop PC developments.

We also want to use this proud moment to share VAIO®’s redefined mission. Like VAIO®Z, we have reshaped our mission statement to show our commitment to our technical ingenuity that is deeply engrained in our DNA.  Therefore, our renewed mission statement is “Illuminate your spirit with VAIO. Accelerating innovation through design and technology.”  

Our vision is to make VAIO® PCs a valued partner to customers who, like VAIO®, are the world’s innovators, creators, and relentless leaders in their fields.  It is our hope that our VAIO® PCs become an enduring presence that inspires our customers as they forge ahead to meet and exceed their goals no matter the challenge.

VAIO®Z Launch Event: https://youtu.be/wsOjBEXxeYo

VAIO®Z Product Video: https://www.youtube.com/watch?v=DtrhQxzDvwg

Launch date and suggested retail price for the VAIO®Z

VAIO®Z will be launched in UAE on 8 April 2021 at exclusive retailers (details: https://www.jumbo.ae/laptops/pre-order-vaio-z-signature-edition-i7-11375h/p-0441617-64277091851-cat.html , price is set to range from AED 18,399, making it an exceptionally strong value proposition against mass-market laptops which do not feature the exquisite VAIO®Z architecture, form or well-recognised quality.

*Remarks: selling price may vary from countries; please refer to details from the local retailers

Owing to great demand in the Middle East, VAIO® is adding its debut SX, SE, FE, and E series to the launch of a refreshing line-up of premium laptops. The VAIO® range finely made for professionals is built for customers looking for durability and trendy designs.

The debut range in the re-launch include:

VAIO® SX14 priced from AED 6,599*

Made in Japan. Powered with Windows 10 PRO / Home, this device is available in Black, Silver, Brown color with backlit keyboard. It has an Intel® Core™ i5-8265U Processor, Intel® Core™ i7-8565U Processor, Intel® Core™ processor i5-10210U, and Intel® Core™ processor i7-10510U with 14-inch (even in 13” foot print) full HD / 4K ultra HD display and has a memory of 8 / 16GB. It weighs approximately 1.05Kg and features a lightweight UD carbon case.  It supports VAIO® TruePerformance, a technology that helps optimize and maximize CPU and overall performance.  It also comes with a variety of connection interfaces including 4K HDMI, VGA/RGB, LAN, USB Type-C^TM, 3 USB Type-A, SD card reader, security lock slot and 3.5mm headset/headphone jack.

VAIO® SE14 priced from AED 3,999*

Powered with Windows 10 PRO / Home, this device is available in Red Copper and Dark Gray color with Island Style Keyboard and an optional backlit too with spill resistance. It has 8th Gen Intel® Core™ Processor i5 – 8265U, i7- 8565U with 14” full HD display, and has a memory of 8GB / 16GB. Connection options are also very comprehensive, with two USB Type-C^TM ports, two USB 3.0 ports and a HDMI port.  It weighs approx. 1.35kgs with 4-Speaker design (Top-firing dual speakers, Down- firing dual speakers), Microphone optimized for Cortana and HD 720p, FHD 1080p webcam.

VAIO® FE Series priced from AED 3,799*

FE Series design ethos “Simply the Finest” – this device is stylish and beautiful, carefully-proportioned and slim, yet offers comprehensive professional performance to serve the needs of busy young execs. It benefits from an extraordinary appearance, with an ultra-narrow bezel design and a screen-to-body ratio of up to 83%. FE Series has an Intel® Core™ i5-10210U Processor, with an option of 14.1-inch or 15.6-inch screen size full HD anti-glare display, and has a memory of 8GB. It also comes with a variety of connection interfaces including Type-C™, USB 3.1, USB 2.0, RJ 45 LAN port, 3.5mm headphone jack, HDMI output and so on, so there is no need to carry an external adapter.

VAIO® E15 priced from AED 2,899*

Powered by AMD Ryzen^TM 5 3500U and AMD Ryzen^TM 7 3700U mobile processors, E15 is designed to provide work-and-play support for energetic consumers, meeting the needs of a generation who place emphasis on the ‘slash’ lifestyle - wherein smart design, accommodating functionality and all-in-one-device convenience are paramount. Running alongside RadeonTM Vega 8 Graphics or RadeonTM RX Vega 10 Graphics, VAIO’s beautiful FHD IPS screen is served with razor-sharp, high-resolution and smoothly animated video playback and online gaming performance. Promising to be a strong, reliable and practically stylish partner for users seeking an enjoyable life outside of work, VAIO® E15 is offered in cool premium colorways and VAIO symbol patterns* – Graphite Black, Tin Silver, and more color options coming. Empower a plethora of connectivity via a suite of multiple I/O ports, supporting 2 x USB Type-A 3.1, 1 x USB Type-C 3.1 (USB gen 1; support DP, PD), HDMI v1.4, Headphone-out and Mic-in (combo), Card reader (supports micro SD).

*Remarks: selling price may vary from countries; please refer to details from the local retailers